Embarking on the redesign of "Art on the Lake" in Whistler was a journey of merging artistic tradition with contemporary flair. As the driving force behind this transformation, my labour was devoted to breathing new life into an event that celebrates the convergence of nature and creativity. My role extended far beyond graphic design; it encompassed a strategic vision for the event's identity. Conceptualizing the redesign involved envisioning not only visuals but also the emotions and experiences attendees would encounter. This meticulous planning ensured that every design choice served a purpose in enhancing the overall atmosphere. Whistler's breathtaking natural surroundings became my canvas. Integrating the scenic beauty into the visual elements became a priority. The colour palettes and imagery were carefully curated to harmonize with the landscape, creating a seamless blend of art and nature.