El Costo Real del Salmón

Year2009 CategoryInfographyPrint My RoleInvestigationArt DirectorInformation design

"The Real Cost of Salmon", also known as "El Costo Real del Salmón," stands as a comprehensive project meticulously crafted to illuminate the multifaceted factors that shape the production of one kilogram of salmon. As a graphic designer deeply involved in this endeavor, my role extended beyond visual aesthetics to communicating complex information effectively.

Investigation and In-Depth Analysis: To unveil the intricacies of salmon production, I delved into extensive research, exploring the labor, environmental, and maintenance dimensions that often remain concealed in the industry. This investigation formed the backbone of the project, allowing me to paint a holistic picture of the true cost associated with bringing this seafood staple to the market. Role as a Graphic Designer: As the graphic designer for "The Real Cost of Salmon," my responsibility was to visually convey the wealth of information uncovered during the investigative phase. From designing informative infographics that depict the labor-intensive processes involved in salmon farming to illustrating the environmental impact and maintenance challenges faced by the industry, my goal was to create visuals that engage and educate the audience. Crafting Visual Narratives: The process involved translating raw data into compelling visual narratives. Through the strategic use of color, typography, and iconography, I aimed to make complex information accessible. Each infographic serves as a window into the interconnected web of factors influencing salmon production, fostering a deeper understanding of the true costs involved. Collaboration and Source Integration: My work as a graphic designer was not solitary; it was deeply collaborative. I collaborated with experts in the field, incorporating their insights and data into the visual storytelling. This collaborative approach ensured that the graphics not only captured the essence of the research but also presented accurate and well-rounded information. Drawing from Credible Sources: In ensuring the project's credibility, I meticulously selected and incorporated information from reputable sources. Scientific studies, industry reports, and expert interviews provided the foundation for the visual elements, making "The Real Cost of Salmon" a reliable and insightful resource for those seeking a nuanced understanding of the salmon production process. In conclusion, "The Real Cost of Salmon" project is not just an infographic; it's a journey through the complexities of an industry, made accessible through thoughtful design. My role as a graphic designer was to bridge the gap between data and comprehension, creating visuals that empower viewers to make informed decisions about the food they consume.