In 2022, I spearheaded the graphic rebranding of the Whistler Children's Festival, infusing this beloved event with a fresh and enchanting identity. As the lead designer, I embarked on a journey to capture the festival's whimsy and wonder, translating it into a visual language that resonates with both children and families. Banners, signage, and interactive displays became more than functional elements—they became portals to a magical realm. The festival grounds were transformed into an interactive canvas, showcasing a design language that not only guides but captivates, fostering an atmosphere of creativity and exploration.